Promote your business to thousands of potential customers and clients by becoming a Sponsor.
Becoming a Sponsor is a great opportunity to enhance your brand awareness, provide client appreciation experiences and promote your business by being associated with BPAC, directly reaching thousands of potential customers over the course of an entire year!
Promote your business by accessing BPAC’s extensive reach:
- Historically, over 120,000 patrons visit BPAC annually
- 100,000 tickets are issued each season
- 27,500 e-newsletter subscribers and growing (2-3 emails per month)
- 50,000 Season Brochures printed and direct-mailed annually
- 60,000 Playbills are printed and put into patrons’ hands throughout the Season
- House Programs are printed and put into patrons’ hands throughout the Season
- 1.3 million total circulation of regular print ads are placed throughout the Season in Toronto Star (1.2 million daily), Hamilton Spectator (115,000 daily), etc.
- 773,000 monthly social media reach and growing (Facebook, Instagram & Twitter)
- 6,500 active Facebook followers and growing, with an average reach of 1,500 per post
- 22,000 monthly website visitors on average
- Our patrons have an average household income of $122,561
- 70% of our patrons live in Burlington; 80% of those patrons live within 10km of the downtown core.
- Last year our patrons spent $2.1 million in the downtown core when attending BPAC performances.
A little about us
The Burlington Performing Arts Centre (BPAC) is a charitable organization, a world-class venue, a presenter, an educator, a public place, the cultural hub of the community and the focal point for performing arts activity in downtown Burlington.
BPAC’s Presenting Season provides Burlington and surrounding areas direct access to the diversity and richness of Canadian and international work in music, comedy, theatre, dance and family programming. Our Sponsors help us to engage the community in meaningful arts experiences through curated programming choices and allow us to take a leadership role in our community’s cultural development, by ensuring that we remain healthy, sustainable and dynamic.
The Burlington Performing Arts Centre is a not-for-profit charitable organization. Box Office revenues cover less than 25% of our annual operating budget. BPAC relies on the generosity and support of our sponsors to deliver outstanding programming, while keeping ticket prices affordable. In turn, we help our Sponsors to reach hundreds of thousands of potential clients and customers with customized sponsorship opportunities.
For more information on donating and/or corporate sponsorship, please contact Tammy Fox, Executive Director.
905-681-2551 x 6305
All Sponsorship Level Benefits
All sponsorship packages are customizable. All sponsors will receive:
- Logo recognition in the 23/24 Season Brochure (50,000 copies — 40,000 direct-mailed to Burlington and area homes)
- Logo recognition and full page ad in Fall and Winter/Spring Playbills (30,000 copies)
- Logo recognition in all house programs
- Logo recognition on all appropriate print advertising (Toronto Star, Burlington Post, Hamilton Spectator, and more)
- Logo and link on all e-newsletters (28,500+ subscribers and growing; 2-3 emails per month)
- Logo recognition in the Lobby all season long
- Logo and link on our website
- Lobby Activation at all Sponsored Performances
- Complimentary and discounted ticket offers throughout the Season
- Opportunity to host pre or post show corporate event
- Access to the exclusive Members’ Lounge when attending performances for you and your guests
- 20% discount on playbill advertising
Season Sponsor
Our top-tier sponsorship opportunity, with only one available, this is a way to stand out from the crowd and show the community of Burlington that you support the arts and its impact on the community.
As Season Sponsor, your organization will enjoy the benefits listed above under “All Sponsorship Level Benefits”, in addition but not limited to:
- On-site branding opportunities throughout the 23/24 Season (12 months)
- Company name on all tickets for Presenting Series performances
- Logo and full-page ad in all Presenting Series programs (50+ shows)
- Promotion as Season Sponsor on our social media channels throughout the Season
- A Presenting Sponsor VIP Box (4 complimentary tickets) for every Main Theatre performance in the Presenting Series (valued at over $12,000)
- Public acknowledgment at Presenting Series Performances
- Eight (8) complimentary tickets to our Season Launch event
- Recognition and opportunity to speak at our Season Launch event
- Company name on a permanent seat plaque in the Main Theatre
- Members Lounge exclusive naming
Benefit Value of Approx. $300K
Series Sponsor
This sponsorship can be tailored to your target demographic. Sponsorship investment varies based on number of performances in your Series.
As Series Sponsor, your organization will enjoy the benefits listed above under “All Sponsorship Level Benefits”, in addition but not limited to:
- Logo recognition in all house programs and a full-page ad in all Sponsored Series programs
- Logo and link on all Sponsored Series event pages
- Promotion as Series Sponsor on our social media channels throughout the Season
- Logo and link on our website and all Sponsored Series event pages
- Complementary Tickets (Four (4) in Show Sponsor VIP Box (Main Theatre) or Two (2) complimentary seats (Community Studio Theatre) for each of the Sponsored performance(s)
- Public acknowledgment at Sponsored Performances and an invitation to introduce the show (where possible)
- Four (4) complimentary tickets and recognition at our Season Launch event
Benefit Value of Approx. $15K–$40K
Show Sponsor
Sponsor a performance in either our Main Theatre or our Community Studio Theatre. This sponsorship can be tailored to your target demographic.
As Show Sponsor, your organization will enjoy the benefits listed above under “All Sponsorship Level Benefits”, in addition but not limited to:
- Logo recognition in all house programs and a full-page ad in all Sponsored Show programs
- Promotion as Show Sponsor on our social media channels throughout the Season
- Logo and link on Sponsored Show event pages
- Show Sponsor VIP Box (four (4) complimentary tickets) to each of the Sponsored performances
- Public acknowledgment at Sponsored Performances and an invitation to introduce the show (where possible)
- Logo recognition at our Season Launch event
Benefit Value of Approx. $5K–$10K
Other Ways to Support
Golden Ticket Program
BPAC’s Golden ticket program provides complimentary access to performances and workshops to students and families who would otherwise not be able to access these inspirational performing arts experiences.
“Take Your Seat” Campaign
Main Theatre seats are available for purchase. As a Seat Sponsor, your gift to BPAC will be recognized with a plaque placed directly on your seat as a permanent reminder of your generosity.
Festival of Trees Sponsorship
Promote your local business or organization to over 10,000 local visitors over a 4-week period while supporting BPAC by sponsoring a tree.
Jazz Fest Sponsorship
Our annual outdoor Jazz Festival happens rain or shine and attracts hundreds of people to BPAC for free live jazz performances on our Plaza.
In-Kind Sponsorship
In addition to cash sponsorships, BPAC partners with the local community to support our events and artists. In-Kind Sponsorship opportunities include artist accommodations, transportation and meals, catering for events, floral arrangements, printing, and more.
Corporate Ticket Buy
Treat your staff and clients to an evening of world-class entertainment. Pre- and Post-show Reception in the Family Lobby, and Artist ‘Meet & Greet’ opportunities are also available.
Advertise in our Playbills
Put your message directly into the hands of our patrons by advertising in our Playbills which are distributed directly to patrons at every ticketed event.
For more information on donating and/or corporate sponsorship, please contact Tammy Fox, Executive Director.
905-681-2551 x 6305
Thank You to our 23/24 Donors, Partners & Sponsors
